Working Lands Initiative

Natural Land Institute is a nonprofit that has worked to preserve the land of northern Illinois through advocacy as well as direct action since its founding in 1958. Their Working Lands Initiative is a program which aims to protect donated farmland and ultimately integrate conservation practices with agriculture.

While at a5 I created the new logo as well as accompanying digital graphics and print signage for the newly branded initiative. I also helped produce and inform the design of a marketing print brochure.

 
 
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The logo is inspired by one of the first farms adopted into the program. It features a diverse, yet calm landscape that includes a layering of fields and a forest backdrop.

 
 
 
 
 
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